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Large Screen Devices Show 34% More Time in App
With the launch of the iPhone 6 and iPhone 6 Plus met with record-breaking success, it’s time to delve into what we can expect with these new phones. One of the (literally!) biggest changes with...
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iPad 2 Still Reigns Supreme on Eve of Apple iPad Announcement
Tomorrow, October 16th, Apple is expected to announce their newest iteration of iPads. Last year, Apple announced two iPad models, the iPad Air and the iPad Mini with Retina Display. This year, a new...
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More iPhone 6’s Being Sold, But iPhone 6+ Shows Stronger User Engagement
The iPhone 6 and iPhone 6 Plus were first released on September 19th, and have been in the hands of eager early adopters for just over a month now. These two phones are markedly different from past...
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Phones, Phablets, Tablets – Which Is The Device Of The Future?
Drop yourself in any world capital and it’s likely the majority of people are glued to their smartphone. Smartphone penetration, powered by our insatiable appetite for apps – 48,000 apps are downloaded...
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For the iPhone 5 and 4, Black Friday Began a Week Early
Whether you call it Grayish Friday or Black November, it’s increasingly clear that the days of lining up for sales on Black Friday are gone. With major retailers like Walmart and Amazon starting their...
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The Bar Has Been Raised For Apps To Engage And Retain Their Users
It’s no secret that once a user finds an app he/she loves, he/she’ll use it over and over again, becoming one of your most engaged, and therefore most valuable, users. That same user needs to see the...
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App Usage Peaks At 8 P.M.
Sometimes it feels like we’re on our phones all the time. Checking email first thing in the morning while we’re still bleary eyed, catching up with news on lunch breaks, sitting on the couch at night...
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As Record Snow Falls, Bostonians’ App Usage Climbs
According to CNN, February has just entered into the record books as the snowiest month in Boston’s history. How did you spend those snow days? Did you venture outside? Did you overcome your boredom...
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Top of the Line Android Phones Show 40% Higher App Engagement than iPhones
When you want to create an app, the first key question you need to ask yourself is simple: which platform do I want to develop for? It’s a common belief that Apple’s iOS is the superior platform....
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App User Engagement And Retention On the Rise
One of the basic measurements of an app’s health is the number of times it is launched, or opened, in any given period. Seeing the number of launches trend up and to the right over time is a good...
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App User Retention Improves in the U.S., but Declines Internationally
Today we are launching a new edition of our annual app user retention study which looks at loyalty and abandonment across our user base. Our study focuses on two key metrics: User Retention: The...
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In-App Messages Drive 3.5X Higher User Retention — New Research
In-app messages are a great communication tool for engaging (or re-engaging) users who are already using apps. Yet, many app owners wonder how to create content that isn’t viewed as spam and doesn’t...
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Research Shows the iPhone 6 Is the Most Adopted iPhone Model With the Highest...
Tomorrow, Apple is expected to announce the iPhone 6s and iPhone 6s Plus. In advance of the expected device announcement, we studied the current state of the iPhone market share and found: The iPhone 6...
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How To Keep Your App Users With The 3×3 Rule
With so many apps available to today’s mobile users, there’s a strong risk that your users might be distracted or wooed to some other app – or simply become inactive. In fact, 58% of app users churn in...
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iPhone 6S / 6S Plus Show Lower Adoption Rates Than 2014 Models
Prior to Apple’s announcement on September 9th about the launch of the iPhone 6S and 6S Plus, as well as iOS 9, our data showed that the iPhone 6 was the dominant iPhone model in the market, holding a...
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Countries in Asia Adopting the iPhone 6S and 6S Plus the Fastest
After our post last week showing slower adoption rates for the latest iPhone models compared to previous year’s models, we received questions about each country’s adoption. Our most recent data shows...
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Are Bugs To Blame For the iOS 9 Adoption Slowdown?
It’s been one month since Apple released iOS 9, and much has been made about the various bugs in this version. We took a closer look to see if these bugs are affecting the adoption of iOS 9, as well as...
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New iPhones Represent Opportunity for Acquiring New App Users
It’s been one month since the new iPhones became available for purchase. Ahead of Apple’s earnings next week, we reviewed adoption of the iPhone 6S and 6S Plus, overall and by country, and looked at...
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